UTD To Hold Workshop on Marketing Strategy For High-Tech Entrepreneurs and Managers

The Executive and Professional Development division of The University of Texas at Dallas (UTD) School of Management will present a two-day interactive workshop Oct. 16 and 17 designed to help companies develop and sell technology-based products and services.

The workshop, entitled “Marketing Strategy for High-Tech Entrepreneurs and Managers,” will provide participants with a practical set of strategic tools and processes based on instructor James R. Helbig’s 25 years of experience with dozens of well-known and emerging high-tech companies around the United States. It is intended for strategy-level executives whose jobs involve marketing, interfacing with marketing or supervising marketing.

Helbig is a strategic business, marketing and communications consultant who currently is president of IP Resources and Marketing and Management Resources, Inc., both of which he founded in 1993. Prior to forming those two companies, he was a principal with the Silicon Valley-based technology consulting company Regis McKenna, Inc., and also formerly worked as the worldwide corporate public relations strategy manager for Texas Instruments. A former chemical engineer and Navy pilot, Helbig holds a master of science degree from Northwestern University’s Medill School of Journalism.

The course will be held from 8:30 a.m. to 5 p.m. each day in the UTD Conference Center. The cost is $995 and includes course materials, lunch and refreshments. For additional information, please contact Ken L. Gilliam, at 972-883-2204, or view the UTD Professional Development website at

Executive and Professional Development is a division of UTD’s School of Management. Working in partnership with public and private organizations, Executive and Professional Development focuses on strengthening individual and organization effectiveness. It offers non-credit programs including workshops, seminars, conferences, short courses, custom-designed programs and one-on-one training. Companies can work with UTD to design custom on-site or on-campus training.

About UTD

The University of Texas at Dallas, located at the convergence of Richardson, Plano and Dallas in the heart of the complex of major multinational technology corporations known as the Telecom Corridor, enrolls more than 7,000 undergraduate and 5,000 graduate students. The school’s freshman class traditionally stands at the forefront of Texas state universities in terms of average SAT scores. The university offers a broad assortment of bachelor’s, master’s and doctoral degree programs. For additional information about UTD, please visit the university’s web site at

Media Contact: (972) 883-2293 [email protected] , or the Office of Media Relations, UT Dallas, (972) 883-2155, [email protected].