For immediate release
To Hold Workshop on Marketing Strategy
Texas (Sept. 25, 2001) — The Executive and Professional Development
division of The University of Texas at Dallas (UTD) School of Management
will present a two-day interactive workshop Oct. 16 and 17 designed to
help companies develop and sell technology-based products and services.
workshop, entitled “Marketing Strategy for High-Tech
Entrepreneurs and Managers,” will provide participants with a
practical set of strategic tools and processes based on instructor James
R. Helbig’s 25 years of experience with dozens of well-known and
emerging high-tech companies around the United States.
It is intended for strategy-level executives whose jobs involve
marketing, interfacing with marketing or supervising marketing.
Helbig is a strategic business, marketing and communications
consultant who currently is president of IP Resources and Marketing and
Management Resources, Inc., both of which he founded in 1993.
Prior to forming those two companies, he was a principal with the
Silicon Valley-based technology consulting company Regis McKenna, Inc.,
and also formerly worked as the worldwide corporate public relations
strategy manager for Texas Instruments.
A former chemical engineer and Navy pilot, Helbig holds a master
of science degree from Northwestern University’s Medill School of
course will be held from 8:30 a.m. to 5 p.m. each day in the UTD
Conference Center. The
cost is $995 and includes course materials, lunch and refreshments. For
additional information, please contact Ken L. Gilliam, at 972-883-2204,
or view the UTD Professional Development website at http://som.utdallas.edu/profdev/
Executive and Professional Development is a division of UTD’s School
of Management. Working in
partnership with public and private organizations, Executive and
Professional Development focuses on strengthening individual and
organization effectiveness. It
offers non-credit programs including workshops, seminars, conferences,
short courses, custom-designed programs and one-on-one training.
Companies can work with UTD to design custom on-site or on-campus
University of Texas at Dallas, located at the convergence of Richardson,
Plano and Dallas in the heart of the complex of major multinational
technology corporations known as the Telecom Corridor, enrolls more than
7,000 undergraduate and 5,000 graduate students.
The school’s freshman class traditionally stands at the
forefront of Texas state universities in terms of average SAT scores.
The university offers a broad assortment of bachelor’s,
master’s and doctoral degree programs.
For additional information about UTD, please visit the
university’s web site at www.utdallas.edu.
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This page last updated June 13, 2002