The University of Texas at Dallas > Office of Communications and Marketing

Office of Communications and Marketing

The Office of Communications and Marketing provides strategic leadership that shapes the character, direction and underlying principles guiding the University’s institutional communications; takes primary responsibility for managing University-wide communications resources, brand identity and positioning, internal and external communications, message content, media visibility/media relations and crisis communication; and fully integrates these efforts in service to the University mission and vision.

Photo of UTD campus, taken by the UT Dallas Office of Communication

Editorial

The Editorial division brings positive attention to research and institutional achievement through content creation, editing and writing excellence.

The team produces the award-winning, biannual UT Dallas Magazine. From story conception to writing, from production to mailing, this flagship research periodical involves collaboration with communications managers, editors, designers, photographers, printers, development writers and others. In addition, a web version of the magazine involves collaboration with the web team and videographers.

A companion blog, The Telescope, focuses on advancing campus events, faculty reports from the field, news tips, notable achievements and photo essays.

Executive and Internal Communications

Executive and Internal Communications develops strategic content that supports University leadership and fosters employee engagement across campus. The team produces materials such as event scripts, PowerPoint presentations and high-level printed collateral for executive leadership. A dedicated group of photographers and videographers documents nearly all major campus events, generating content for social media, News Center, marketing campaigns, websites and presentations.

The team also ensures that employees feel connected to the University’s mission—embracing their roles in educating students and advancing world-changing research—while receiving timely, accurate information that supports their health and well-being. Through platforms such as Intercom, organizational emails and informational videos, Executive and Internal Communications provides staff and faculty with the resources they need to work effectively, support their health and well-being, and celebrate achievements.

Marketing

The Marketing department supports UT Dallas’ brand identity through the production and management of a united and consistent image across all segments of the University’s media channels. Marketing is responsible for creating, updating and enforcing brand standards; strategic media planning and negotiation; and managing multimedia designs for projects such as ads, magazines, brochures, publications, invitations, high-level presentations and electronic messaging.

The in-house marketing staff offers complete creative services on all projects, beginning with collaborations with clients, copywriting and editing, research, graphic design, proofing, art direction, photography and scheduling for photo and video projects, fact-checking and press checks. The team provides all external, University-level design services, including the creation of templates and fact sheets that can be customized and repurposed across campus. Professional photography and video services are arranged as needed on a freelance basis.

News and Media Relations

News and Media Relations is comprised of communications managers, specialists and social media managers who assist various areas of campus, writing stories that promote UT Dallas to both internal and external audiences.

Communications managers find and develop stories that tout UT Dallas and keep the public and key stakeholders informed about the University. They coordinate news media coverage and write stories for News Center, the primary news engine of the University. The team also makes content decisions and edits, and designs and posts news stories on the University’s homepage and social media channels.

The division also collaborates with other departments to disseminate accurate and important safety information to our campus when the need arises. These situations range from severe weather to building evacuations and campus closures.

Additional responsibilities include:

  • Maintaining the University’s primary social media accounts and social media guidelines,
  • Assisting campus departments with social media operators across campus, as well as assisting many departments with social media strategy and advertising,
  • Media training,
  • Providing strategic input for major events on campus, and
  • Advising faculty, staff and administrators regarding emails, web, scripts, executive presentations and other general communication needs.

Web Services

University Web Services provides support for delivering accurate, current and relevant information through the utdallas.edu website, email and other digital media. It has a primary role in distributing urgent and crisis communication, managing content and promoting the University’s brand standards on digital platforms. The office serves to realize the strategic imperative to “tell the University’s story better” on the web and other digital media.

Additional responsibilities include:

Visit the brand standards web guidelines page for more information.