6:30 p.m. - 9:30 p.m. Location: JSOM 1.118
2017 Honoree: David Meerman Scott
Thursday, October 26, 2017
Naveen Jindal School of Management
The University of Texas at Dallas
800 West Campbell Road
Richardson, TX 75080
Registration: 5:45 p.m. – 6:30 p.m., JSOM Atrium
Parking details will be provided several days prior to the events.
Lecture: 6:30 p.m. – 7:25 p.m., Davidson Auditorium
Honoree David Meerman Scott will present Be Fearless: Real-Time Marketing and PR Get Results
Cocktail Reception: 7:30 p.m. – 8:10 p.m., JSOM Executive Dining Room, 1.606
Banquet and Award Ceremony: 8:10 p.m. – 9:30 p.m., JSOM Executive Dining Room, 1.606
Those who attend the banquet will receive an autographed copy of Scott’s book, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.
Additionally, Scott will work through a how-to exercise on “newsjacking.”
The award presentation will take place at 8:45 p.m., and the event will conclude at 9:30 p.m.