These three font families represent our forward-thinking brand with a nod to our history. When used consistently across various communication channels, they give the University a distinct tone of voice that is scientific, bold and clear.
Official Fonts: Minion Pro and FF DIN
The official fonts of The University of Texas at Dallas are Minion Pro (serif) and FF DIN (sans serif). Official fonts are primarily used by professional graphic designers for advertising and University publications. In most instances, sans serif fonts are preferred for headlines and serif for body copy. Minion is included as part of the standard Adobe Creative Suite package. UTD faculty and staff have access to the Adobe Creative Suite through the Office of Information Technology. FF DIN may be purchased online at fonts.com.
Default Fonts: Times New Roman and Arial
Times New Roman (serif) and Arial (sans serif) are the official default fonts of The University of Texas at Dallas and are preferred for daily use in print and electronic media.
Specialty Font: Modesto Text
Modesto Text is used for the University wordmark. It can be synced through Adobe Typekit when you sign in using your Enterprise ID and used with Adobe programs like Photoshop and InDesign.
When limited to system fonts, the preferred typefaces are Georgia (serif) or Arial (sans serif).
Exceptions to official fonts may be made for invitations, posters, banners or special events.