Promotional Items

student holding a Comets scarf

Whoosh! Promote school spirit and adhere to brand standards to clearly market the University in any fashion and medium.

In general, logo usage in promotional materials should follow the design and color specifications of the brand standards whenever possible. The University wordmark — The University of Texas at Dallas — is optional. Additionally, logos may be etched or represented in metallic finishes (gold, silver, pewter, etc.). Apparel items may use the logos as a one-color imprint on any color fabric or tone on tone.

To access a list of UT Dallas’ preferred vendors for promotional items, please log into Galaxy and select eProcurement. Contact Procurement to discuss using a vendor who is not on the list.

UT System Policy and Trademark Protections

The University of Texas at Dallas adheres to UT System Guidelines for all policies regarding trademarks and licensing. Inquiries regarding UT Dallas trademark licensing and registration should be directed to the Office of Communications at [email protected] or X4701.

The use of a UT Trademark in conjunction with the product or service of an individual, group or corporation may damage that hard-earned reputation. For this reason, UT System has taken the action necessary to protect UT Trademarks under applicable federal and state law and has developed policies and procedures to license their use under limited circumstances (see UT System Trademark Policy).