The UT Dallas logo is a versatile branding element that strengthens our association with the State of Texas and the UT System. The UT Dallas logo is the preferred visual representation for the University. It adapts well to both print and promotional usage and should only be used as specified in these guidelines.
The primary UT Dallas logo includes the University wordmark – The University of Texas at Dallas. It may be used as the sole branding element for publications.
The secondary UT Dallas logo does not include the University wordmark and should not be used as the sole identifier of the University in print and publications. When using the secondary UT Dallas logo, the University wordmark – The University of Texas at Dallas – should also be included prominently on the cover, header or footer of publications, ads or other printed collateral.
Print- and Web-ready files of UT Dallas logos and wordmarks are available to staff and faculty online through the UT Dallas photo library (login required) or in the downloads area of this site. For access to the photo library, contact Web Services at X4995 or email firstname.lastname@example.org.