From the President

Dear Colleagues,

Among the imperatives of our strategic plan is to Tell Our Story Better—to communicate UT Dallas' particular strengths and accomplishments to students, parents, faculty, staff, alumni, research sponsors, donors, elected officials and thought leaders in our region, state and nation.

The Office of Communications was created and charged with the work of assembling an integrated communications program. Working with alumni, students and constituents around the University, the communications division studied existing materials and developed these new tools.

These standards give a precise and focused approach to creating a clear central identity. As we move forward in our journey to join top level national research universities, the importance of consistency in communication with various audiences has never been greater.

The University Brand Standards replace previous editions of the Visual Identity Guidelines. They became effective June 2010.

There is much to be gained by presenting professional, consistent messages and a unified look for UT Dallas. Join me in use of this important tool.

Dr. David E. Daniel

Dr. David E. Daniel