“When
Old is Gold: The Role of Business Longevity Under Risky Situations”, with
Preyas Desai and Ajay Kalra, Conditionally accepted, Journal of
Marketing.
The Impact of Racial Diversity on Intermediate and Long Term
Performance: The Moderating Role of Environmental Context" with
Orlando
Richard and Kiran Ismail , Forthcoming
Strategic Management Journal.
"Asymmetric
Effects of Dynamic Usage Behavior on Duration in Subscription Based
Online Service," B.P.S. Murthi with Howard Dover, Journal of
Interactive Marketing, Volume 20, No 3-4, Summer/Autumn 2006,
5-15 "Flexible Pricing
on the Internet: State of the Art, book chapter in "Wearout
Effects of Different Advertising Themes: A Dynamic Bayesian Model
of Advertising-Sales Relationship," B.P.S.
Murthi with Norris Bruce, Frank Bass, and Sumit Majumdar,
Marketing Science,
Volume 26, No 2, March-April 2007
"The Role
of the Management Sciences in Research on Personalization," B.P.S.
Murthi and Sumit Sarkar, Management Science,
October 2003 "Relative
Performance Evaluation of Mutual Funds: A Non-parametric Approach," Yoon
Choi and B.P.S. Murthi, Journal of Business Finance and Accounting,
Volume 28, No. 7 &8, 853-876, 2001 "Consumers' Extent of Evaluation in Brand Choice," B.P.S. Murthi and Kannan
Srinivasan, Journal of Business, Vol. 72,
No. 2, 229-256, 1999 "Performance of The Integrated Random Coefficients Covariance
Probit Model: A Simulation Study and an Empirical Application," B.P.S. Murthi and Kannan
Srinivasan, International
Journal of Research in Marketing, Vol. 15, 137-156, 1998 "Controlling for Observed and Unobserved Managerial
Skills in Determining Order-of-Entry Effects on Market Share," B.P.S.
Murthi, Kannan Srinivasan, Gurumurthy Kalyanaram, Journal
of Marketing Research, August 1996.
"Game Theory and Empirical Generalizations Concerning
Competitive Promotions," Ram C. Rao, Ramesh Arjunji, and
B.P.S. Murthi, Marketing Science, Vol. 14, No. 3 part 2
of 2, pages 89-100, (1995). "Operating Decisions, Supplier Availability and Quality:
Search for Single Sourcing," Sunder Kekre, B.P.S. Murthi,
and Kannan Srinivasan, Journal of Operations Management,
Vol. 12, pages 387-396, (1995). "Robustness of the Negative Binomial Distribution
to Model Purchase Incidence: A Simulation Study," B.P.S.
Murthi, Kannan Srinivasan, and Pandu R.Tadikamalla, Communications
in Statistics: Simulation and Computation, Vol. 22, No. 2,
pages 399-420, (1993).
The Effect of Modes of Acquisition and Retention Strategies on Customer
Profitability”, with
Erin Steffes and Ram C. Rao, manuscript under review at Journal of
Marketing.
“A Strategic
Analysis of Co-promotions”, with Niladri Syam and Ram C. Rao, “Costs
and Benefits of Product Preannouncement”, with Preyas Desai and Kannan
Srinivasan. “Price
Comparison and Consumer’s Use of Deals in Brand Choice”, with Ram C
Rao. “A
Structural Model of Quantity and Brand Choice:
Implications for Competitive Product Line Design”, with S. Rajiv,
N.
Mehta, and K. Srinivasan. “The
Effect of Variability in Marketing Mix Variables on Consumer Brand Choice”,
with Ernan Haruvy and He Zhang