The University of Texas at Dallas

Spring 2002


Internet Marketing Research Papers

Applying Quantitative Marketing Techniques to the Internet - 2000 - Alan Montgomery
Forecasting Repeat Sales at CDNOW: A Case Study - 1999 -Peter Fader and Bruce Hardie
The Predictive Power of Internet-Based Product Concept Testing - 1998 - Ely Dahan and V. Srinivasan
The Role of Management Sciences in Personalization - 2002 - B.P.S. Murthi and Sumit Sarkar

Pricing Strategies on the Web - 2000 - Karen Clay, Ramayya Krishnan, and Eric Wolff

GMBA Internet Marketing Research Papers

Dynamic Pricing On The Web By
Rachel Ball, Clay Bellew, Robert Brevelle, John Bush

Models Used to Target Personalized Banner Ads By Michael Hall, Hiba Hamati, Sajjad Hasan, Kendall Helfenbein

Business-to-Business (B2B) Auctions By Britany Cage, Kristine Hickman, Weidong Hu, Mark Hutson, Clay Johnson

Internet Auctions: B2C and C2C Auctions By Elizabeth Martini, Patricia Madigan, Chris Neely, Dusti Morris & Jenny Murphey

Internet Privacy and Personalization By Joseph Nyanjom,Oliver Olson,Jeannette Osbaldeston,Rose Qu,Jason Reasor

E-coupons By Maggi St. Germain, Rachel Simon, Yenling Soh, Allyson Spindler, Neeloo Sah

The Online Market Research Industry: History, Prospects, and Limitations By Eric Stiever, Atma Sutjianto, Royeni Tjoa, Deborah Trask, Tracy Veara