S. No.	Title	Authors
1	A Multi-Category Model of Physician Prescription and detailing	Dong, Manchanda, Chintagunta
2	Analysis of Brand Price competition using measures of brand similarity	Russell, Petersen, Divakar
3	Forecasting Advertising Responsiveness for Short Life-cycle Products	Luan, Sudhir
4	The Impact of Advertising in Child, adult, and "All Family" RTE Cereal Markets	Bridges, Briesch, Shu
5	Are all Managers Created Equal ?	Avi Goldfarb and Botao Yang
6	Quantifying and maximizing Aesthetic Preference	Peter Boatwright, Orsborn, Cagan
7	Payment Cards Reward Programs and Consumer payment Choice	Ching, hayashi
8	Detailing versus Direct to Consumer advertising in the Prescription Pharmaceutical industry	Ram Bala and Pradeep Bhardwaj
9	high-Low or Low-High: Product-Line Introduction Strategies	Eyal Biyalogorsky and Oded Koenigsberg
10	The Effect of Within Brand and Cross Brand Word of Mouth on Competitive Growth	Barak Libai, Eitan Muller, Penana Peres
11	Online Auction Demand	Yao, Mela
12	A Model of Individual Keyword Performance in Paid search advertising	Oliver Rutz and Bucklin
13	Optimal Crisis Management	Oliver Rubel, Naik, Shuba Srinivasan
14	An Empirical Analysis of Search Engine Advertising	Anindya Ghose and Sha Yang
15	The Functional regression: A New Model for Forecasting Market Penetration of New products	Ashish Sood, James, Tellis
16	Price Expectations and Purchase Decisions: Evidence from an online Store Experiment	Sudipt Roy, Tat Chan, Amar Cheema
17	vanishing Profits: The consewuences of Using Loyalty Card Data to Develop Target Marketing Programs for a grocery Retailer	Rakesh Niraj, Siddarth
18	Pre- and Post-Purchase Management of Customer Satisfaction	Dmitri Kuksov and Ying Xie
19	Click Fraud	Kenneth C. Wilbur, Yi Zhu
20	Product Line design: An Integrated Marketing and Engineering Approach	Lan Luo, Kannan, Besharati, Azarm
21	Cross-Channel and advertising Effects in The Hierarchy of Consumer Decision Mkaking: An Empirical Analysis	Venky Shankar and tarun Kushwaha
22	Probabilistic Goods: A creative Way of Selling Products and Services	Scott Fay, Jinhong Xie