|
Vita updated on 04/21/2012 |
| Education |
|
| Ph.D., Management Science (Marketing), The University of Texas at Dallas |
Expected completion: 2012 |
| B.A. Marketing, Summa cum laude, Tecnológico de Monterrey |
2007 |
| - |
|
| Research interests |
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| Social interaction, brand alliances, consumer choice, matching. |
| - |
|
| Working papers |
|
| Determinants of Matches in the Job Market for Assistant Professors of Marketing | (with Yu Wang and Ernan Haruvy) |
The Many Facets of Brand Equity: Evidence from Relational Markets
|
(with Ernan Haruvy and Yu Wang) |
| Matching with the Stars: Assessing Brand Personality Fit in Celebrity Endorsements | |
| - | |
| Work in progress |
|
| Pricing with Partners |
(with Yu Wang and Brian Ratchford) |
| How Preference and Satiation Shape Cross-Selling and Competition | (with Marina Girju and B.P.S. Murthi) |
| One Award Too Many? The Negative Consequences of Salesperson Awards on Consumer Behavior | |
| . | |
| Research presentations | |
| |
| The Job Market for Assistant Professors in Marketing | 2011 |
| presented at The University of Houston Doctoral Symposium | |
| Is Your School Cool? Revealed University Preferences with Endogenous Matching | 2009 |
| presented at The University of Texas at Dallas | |
| Human Brands and Mutual Choices | |
| presented at Penn State University | |
| - | |
| Teaching and assistantship | |
| See Teaching section. | |
| - | |
| Research awards, fellowships and grants | |
| |
| Marketing Science Doctoral Consortium 2012, student fellow | 2012 |
| MSI Ideas Challenge, winner ($10,000 grant) | 2012 |
| Only doctoral student awarded with this MSI grant. | |
| 2011 MSI Clayton Dissertation Proposal Competition, honorable mention | 2012 |
| Quantitative Marketing and Economics conference, student fellow | 2011 |
| AMA-Sheth Consortium 2011, student fellow | 2011 |
| The University of Houston Doctoral Consortium 2011, student fellow | 2011 |
| Yale Maketing-Industrial Organization (MIO) Conference, student fellow | 2011 |
| Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics, student fellow | 2010 |
| UTD full Ph.D. scholarship | 2007 |
| The University of Texas at Dallas Summer Research Program, Marketing | 2006 |
| GRUMA/COCYTENL research grants for UTD Summer Research Program ($3,000) | 2006 |
| . | |
| Selected coursework |
|
| Marketing |
|
|
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| Consumer Choice seminar |
Brian Ratchford |
| Consumer Search seminar |
Brian Ratchford |
| Market Design seminar |
Ernan Haruvy |
| Marketing Engineering |
Brian Ratchford |
| Pricing seminar |
Ashutosh Prasad |
|
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| Statistics & Operations Research |
|
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| Applied Probability and Stochastic Processes |
Shun-Chen Niu |
| Approaches to Statistical Inference |
John Wiorkowski |
| Optimal Control Theory | Suresh Sethi |
| Bayesian Statistics seminar |
Andrei Strijnev |
|
|
| Economics and econometrics |
|
|
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| Introduction to Econometrics |
Alejandro Zentner |
| Econometrics |
Yexiao Xu
|
Econometrics II
|
Donggyu Sul
|
| Data Analysis with SAS and GAUSS |
B.P.S. Murthi |
| Microeconomics |
Harold Zhang |
| Game Theory |
Ram Rao |
| |
| Academia |
|
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| Doctoral Writing and Teaching seminar |
McClain Watson |
| - |
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| Other honors |
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| Summa cum laude distinction, Marketing major, Tec de Monterrey |
2007 |
| Certificate in Scientific Research, Tec de Monterrey |
2007 |
| DANONE TRUST national business analysis contest, Participant |
2007 |
| CITIGROUP International Business Case Competition 2006 (HKUST), Participant |
2006 |
| The Marshall International Business Case Competition 2005 (USC), Participant |
2005 |
| Tecnológico de Monterrey XXI Public Speaking competition, 2nd. place |
2004 |
| HEB scholarship for outstanding students, Tec de Monterrey |
2003 |
| Tec de Monterrey scholarship |
2003 |
| - |
|
| Professional experience |
|
| GAMAC S.A. de C.V. - Assistant for CFO |
2007 |
| Kamikaze Arte Promocional (Startup promotional products Marketing firm) - CMO |
2006 |
| Venio Technologies - Assistant for CEO |
2005 |
| Panorama (Tec de Monterrey newspaper) - Proofreader, editor and reporter |
2004 |
| - |
|
| References |
|
|
|
| Brian Ratchford (committee chair) |
btr051000@utdallas.edu |
| Ernan Haruvy |
eharuvy@utdallas.edu |
| Yu Wang |
yuwang@utdallas.edu |
| Ashutosh Prasad |
aprasad@utdallas.edu |
